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Art direction

A coherent visual identity for your world, from styleframes to ship-ready guidelines — so every asset feels like it belongs to the same dream.

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What it entails

One vision, every asset

Art direction is the difference between pretty assets and a believable world. We define your style pillars, palette, lighting language and composition rules — then guard them across every sprint.

  • Moodboards, styleframes and visual target renders
  • World bibles: palette, materials, lighting and UI language
  • Ongoing art reviews and outsourcer direction
  • Key art, store capsules and marketing visuals
Art directors reviewing visual direction in the studio
Deliverables

What you hold in your hands

Vision

Styleframes & targets

Painterly frames of key moments that align the whole team — and convince publishers.

System

World bible

A living document of rules: color, light, shape language, UI and iconography standards.

Shelf life

Store & marketing kit

Capsules, key art and screenshots composed to convert browsers into players.

Let's give your world
a look worth remembering.

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Related: 2D Art & Animation · 3D Modelling · Game Design